Reporting to the Director of Annual Giving, the Associate Director of Strategic Planning, Annual Giving collaborates with key internal and external constituencies to develop and make recommendations for multi-channel data-driven fundraising strategies to increase donor participation at the Fu Foundation School of Engineering and Applied Science (SEAS). The incumbent focuses on increasing the number of undergraduate SEAS alumni donors to Columbia, and he or she also works to raise participation from other constituencies including the School’s Master’s and PhD alumni.
Bachelor's degree and a minimum of three to five years of related work experience (i.e., annual giving, non-profit management/fundraising, public relations, marketing) required. Due to the collaborative nature of the role, it is key that the incumbent demonstrates a high regard for teamwork and the collective achievement of departmental goals.
The Associate Director meets regularly with the Director of Annual Giving to update progress to goals, review donor retention, reactivation and acquisition and develop strategies to drive giving metrics. A key partner is the Annual Fund Programs (AFP) Team who helps execute the Annual Giving strategy for the school. In partnership with the Director of Annual Giving, the Associate Director manages this relationship and collaborates on projects with the School’s communication team to develop marketing strategies to advance the agenda of the Dean and drive donor participation.
With the goal of building a culture of philanthropy, the Associate Director helps to drive a data-driven engagement and communications strategy to increase student participation. Along with specific fundraising strategies with seniors, the Associate Director identifies opportunities to integrate giving information and education touch-points with undergraduate student constituencies, culminating in the senior student giving volunteer efforts.
The Associate Director helps to set a strategy around young alumni communications, appeals, and peer-to-peer solicitation efforts to increase young alumni participation. Working in partnership with the Stewardship Officer, examines the impact and effectiveness of annual giving stewardship efforts to drive donor retention, making recommendations when needed.
In partnership with the Director of Annual Giving, works with the Alumni Relations team to drive stewardship opportunities and participation messaging through programming, communications, and volunteer board efforts.
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